by Britta Weber | Feb 13, 2025 | Insights
Language learning is a wild ride, especially when you encounter false friends — words that look similar in two languages but have very different (and often hilarious) meanings. For German speakers navigating English, these linguistic traps can lead to unexpected and...
by Britta Weber | Mar 11, 2021 | Insights, Nicht kategorisiert
The meaning and use of transcreation The term transcreation is a combination of “translation” and “recreation”. It is a special form or area of translation used in marketing. In contrast to classical translation, the cultural background and the specific requirements...