by Britta Weber | Sep 4, 2025 | Insights, Services
So, your brand is ready to conquer the world. You’ve got the product, the strategy, the ambition. But then you hit “translate” on your website, tweak a few product descriptions, and… wait. Crickets. The new audience doesn’t click, doesn’t buy, and doesn’t engage. What...
by Britta Weber | Jun 20, 2025 | Insights
Language Shapes Reputation—And Reputation Builds Capital In today’s digital-first world, your words are often the first (and sometimes only) point of contact with customers, investors, or partners. Website copy, social media posts, brochures – they all carry weight. A...
by Britta Weber | Feb 13, 2025 | Insights
Language learning is a wild ride, especially when you encounter false friends — words that look similar in two languages but have very different (and often hilarious) meanings. For German speakers navigating English, these linguistic traps can lead to unexpected and...
by Britta Weber | Jan 8, 2024 | Insights, Services
The Untapped Potential of Website and Social Media Localization In an era where digital boundaries are continuously fading, the power of linguistic localization in shaping the global presence of businesses is immense. This comprehensive guide delves into why and how...
by Britta Weber | Mar 11, 2021 | Insights, Nicht kategorisiert
The meaning and use of transcreation The term transcreation is a combination of “translation” and “recreation”. It is a special form or area of translation used in marketing. In contrast to classical translation, the cultural background and the specific requirements...
