by Britta Weber | Oct 23, 2025 | Nicht kategorisiert
It started with an email campaign that was supposed to inspire confidence. A global software company had just rolled out its new cybersecurity initiative: clear messaging, sleek visuals, perfect German copy. The English version, however, greeted readers with the line:...
by Britta Weber | Sep 10, 2025 | Nicht kategorisiert
Cutting Through the Noise AI can write at lightning speed. It can churn out blog posts, product descriptions, and campaign slogans in seconds. But when it comes to AI-generated content, speed alone doesn’t win. Brands don’t just need words on a page – they need...
by Britta Weber | Sep 4, 2025 | Insights, Services
So, your brand is ready to conquer the world. You’ve got the product, the strategy, the ambition. But then you hit “translate” on your website, tweak a few product descriptions, and… wait. Crickets. The new audience doesn’t click, doesn’t buy, and doesn’t engage. What...
by Britta Weber | Jun 20, 2025 | Insights
Language Shapes Reputation—And Reputation Builds Capital In today’s digital-first world, your words are often the first (and sometimes only) point of contact with customers, investors, or partners. Website copy, social media posts, brochures – they all carry weight. A...
by Britta Weber | Mar 24, 2025 | Nicht kategorisiert
In a world where speed and scalability are everything, machine translation (MT) is the turbo engine driving multilingual communication. But here’s the catch: even the most sophisticated AI can’t fully replace the human touch when it comes to nuance, tone,...
