by Britta Weber | Jun 20, 2025 | Insights
Language Shapes Reputation—And Reputation Builds Capital In today’s digital-first world, your words are often the first (and sometimes only) point of contact with customers, investors, or partners. Website copy, social media posts, brochures – they all carry weight. A...
by Britta Weber | Mar 24, 2025 | Nicht kategorisiert
In a world where speed and scalability are everything, machine translation (MT) is the turbo engine driving multilingual communication. But here’s the catch: even the most sophisticated AI can’t fully replace the human touch when it comes to nuance, tone,...
by Britta Weber | Feb 13, 2025 | Insights
Language learning is a wild ride, especially when you encounter false friends — words that look similar in two languages but have very different (and often hilarious) meanings. For German speakers navigating English, these linguistic traps can lead to unexpected and...
by Britta Weber | Jan 8, 2024 | Nicht kategorisiert
The Untapped Potential of Website and Social Media Localization In an era where digital boundaries are continuously fading, the power of linguistic localization in shaping the global presence of businesses is immense. This comprehensive guide delves into why and how...
by Britta Weber | Dec 13, 2023 | Specialization
In an era where the internet connects us across continents and cultures, the importance of well-translated websites cannot be overstated. A website serves as the digital face of a business, and its effectiveness transcends language barriers. In this article, we...
