by Britta Weber | Sep 10, 2025 | Nicht kategorisiert
Cutting Through the Noise AI can write at lightning speed. It can churn out blog posts, product descriptions, and campaign slogans in seconds. But when it comes to AI-generated content, speed alone doesn’t win. Brands don’t just need words on a page – they need...
by Britta Weber | Mar 24, 2025 | Nicht kategorisiert
In a world where speed and scalability are everything, machine translation (MT) is the turbo engine driving multilingual communication. But here’s the catch: even the most sophisticated AI can’t fully replace the human touch when it comes to nuance, tone,...
by Britta Weber | Mar 15, 2021 | Nicht kategorisiert
The meaning of translation Translation means more than just transferring content from one language to another (e.g., German-English or English-German translations). It rather requires localizing texts to convey a specific message. The essential aspects to consider...
by Britta Weber | Mar 11, 2021 | Insights, Nicht kategorisiert
The meaning and use of transcreation The term transcreation is a combination of “translation” and “recreation”. It is a special form or area of translation used in marketing. In contrast to classical translation, the cultural background and the specific requirements...
by Britta Weber | Mar 8, 2021 | Nicht kategorisiert
As an executive, you aim at making a good impression when applying in or from the DACH region. Ultimately, you have a lot of valuable experience, skills and track records to contribute to a new employer.Since you are a very busy person who has other things to do than...
