My Blog
Post-Editing AI Texts: Why Marketing Still Needs the Human Touch
AI is fast, but only post-editing AI content adds brand voice, quality, and trust—turning drafts into powerful marketing messages.
Lost in Translation? Why Localization Is Your Secret Weapon for Global Success
Going global is more than translation—it’s about localization. From cultural nuances to SEO optimization, localized content builds trust, credibility, and visibility. Learn why adapting your message to each market is the real secret to lasting international success.
Dangerously Polished? Why AI-Generated Text Without Human Oversight Can Wreck Your Brand
Language Shapes Reputation—And Reputation Builds Capital In today’s digital-first world, your words are often the first (and sometimes only) point of contact with customers, investors, or partners. Website copy, social media posts, brochures – they all carry weight. A...
Post-Editing: Where Machine Translation Ends and Human Expertise Begins
In a world where speed and scalability are everything, machine translation (MT) is the turbo engine driving multilingual communication. But here's the catch: even the most sophisticated AI can't fully replace the human touch when it comes to nuance, tone, and cultural...
Lost in Translation? The Funniest German-English False Friends!
Language learning is a wild ride, especially when you encounter false friends — words that look similar in two languages but have very different (and often hilarious) meanings. For German speakers navigating English, these linguistic traps can lead to unexpected and...
Embracing Linguistic Localization: Unlocking Global Business Success
Linguistic localization bridges language and culture, helping brands connect authentically and drive global business success.
Beyond Borders: The Crucial Role of Well-Translated Websites in a Globalized World
In an era where the internet connects us across continents and cultures, the importance of well-translated websites cannot be overstated. A website serves as the digital face of a business, and its effectiveness transcends language barriers. In this article, we...
What Exactly Does the Service “Translation” Involve?
The meaning of translation Translation means more than just transferring content from one language to another (e.g., German-English or English-German translations). It rather requires localizing texts to convey a specific message. The essential aspects to consider...
What is Trancreation?
The meaning and use of transcreation The term transcreation is a combination of “translation” and “recreation”. It is a special form or area of translation used in marketing. In contrast to classical translation, the cultural background and the specific requirements...
Showcasing Your Talents in The DACH Region – The Benefits of Hiring a Resume/CV Writer & Translator
As an executive, you aim at making a good impression when applying in or from the DACH region. Ultimately, you have a lot of valuable experience, skills and track records to contribute to a new employer.Since you are a very busy person who has other things to do than...